Scientific Brazilian Initiative

Scientific Brazilian Initiative

BONO - Co-founder of ONE and (RED)

Bono 

Lead singer, U2 - Co-founder, ONE & (RED)

The lead singer of Irish rock band U2, Bono was born Paul David Hewson in Ballymun, Dublin. He met the Edge, Larry Mullen and Adam Clayton at school, and in 1978 the band was formed. Acknowledged as one of the best live acts in the world, U2 have sold over 140 million albums and won numerous awards, including 22 Grammys. Bono is also a well-known activist in the fight against AIDS and extreme poverty in Africa. In 2002, he co-founded DATA (debt, AIDS, trade, Africa) to raise public awareness of the issues in its name and influence government policy on Africa. In 2004, DATA helped to create ONE: The Campaign to Make Poverty History, an advocacy and campaigning organization dedicated to fighting extreme poverty and preventable disease. In early 2008, DATA and ONE combined operations under the name ONE. As part of his work with ONE, Bono has lobbied U.S. Presidents and Congressional leaders, along with the heads of many other G8 nations.

In 2006, Bono and Bobby Shriver launched Product (RED) to raise money from businesses to buy AIDS drugs for people in Africa unable to afford them. Product (RED) has an ongoing relationship with a number of iconic global brands that sell (RED) products and donate a percentage of the profits directly to the Global Fund to Fight AIDS, Tuberculosis and Malaria.

Bono also helped launch EDUN, an ethically-sourced high fashion clothing company run by his wife Ali Hewson; EDUN produces clothing in developing areas of the world, particularly in Africa.

Bono has received a number of awards for his music and activism, including the Legion D’Honneur from the French Government in 2003, TIME Magazine’s Person of the Year for 2005 (along with Bill and Melinda Gates), and an honorary British knighthood in 2007. Bono lives in Dublin with Ali and their four children.

The Fight Goes ON!

In recognition of this year’s World AIDS Day, U2 singer and global activist Bono is stepping up his fight against HIV/AIDS by personally lobbying American legislators to maintain funding for global AIDS initiatives and awareness. His plea comes at a moment when Washington is embroiled in tensebudget debates over how to avoid the so-called “fiscal cliff” which would trigger automatic spending cuts and tax hikes. Bono showed up in Washington a few weeks after the presidential election to make his case and he didn’t just bring star-appeal, he brought data. His international advocacy organization, The ONE Campaign, recently released a report, warning that despite scientific strides made in combating the pandemic, the United Nation’s goal to achieve the “beginning of the end of AIDS by 2015” will fail if funding is cut to AIDS programs. The report also says financial and political commitment to AIDS efforts from the usual donor countries are varied, with the U.S., U.K. and France leading efforts while Germany, Canada, Japan and Italy lag behind in funding. Bono pushed lawmakers to continue to make AIDS financing a priority. Given the current status, the beginning of the end ofAIDS—defined as when the number of new HIV infections each year is surpassed by the number of people receiving treatment—will not be reached until 2022.

American support is key to reaching the ambitious goals set by the United Nations. When Bono sat down with TIME’s managing editor, Rick Stengel last year, he shared his confidence in the Obama Administration’s financial commitment and praised the U.S’s role in leading efforts to fight the virus. “It is an extraordinary thing that the United States has done, which is in the war against this tiny little virus, which has caused so much destruction and heartache, American leadership has been the turning point,” said Bono in the interview. “Five million lives have been saved around the world because of American leadership.”

Despite the anxiety over whether lack of fiscal support will slow the momentum the movement has already achieved, Bono’s organization, The ONE Campaign and its fundraising division (RED), are continuing to spearhead awareness with a new pop culture initiative coinciding with World AIDS Day on December 1st.

ONE is launching a first-person YouTube video series called “It starts with me,” with video messages and stories from contributors like AIDS activist Cleve Jones and actor Colin Farrell. (RED)  has teamed up with Tiesto, a leading electronic music DJ to release a compilation album, DANCE (RED), SAVE LIVES with fellow EDM musicians. The album corresponds with a global YouTube livestream from the Stereosonic Festival in Melbourne, Australia.

As Bono told TIME prior to last year’s World AIDS Day, the beginning of the end of AIDS is nearing with continued international political and financial support. “With some breakthroughs in science there is a chance to turn [this around]… As I say it to you, I can hardly believe the sound of it. For some people, this is a really emotional moment,” he said.